Case Study

Developed by Nvius, including key members of the team behind the award-winning MMO Lineage II, Echo of Soul immerses players in its stunning environment, with rich visuals, an epic soundtrack, and a vast and detailed landscape.

Echo of Soul offers MMO fans countless ways to play, including 60 party and solo dungeons, several highly competitive PvP modes, and over 1,600 quests. Five character classes with over 60 skills each allow gamers to deeply customize their gameplay experience. Players can choose between the Warrior, a fearsome knight; the Archer, an enigmatic songbird; the Rogue, a solitary assassin; the Guardian, a warden of nature; and the Sorceress, a master of ice and fire spells.

  • Publisher

CAMPAIGN SETUP

Increase organic user-to-player activation rate on the existing landingpage by re-engaging registered users through prospecting and retargeting.

CAMPAIGN OBJECTIVES

  • Re-engage dormant users to increase game activation rate

  • Increase rate of game downloads among registered users

PRODUCTS AND SERVICES USED

  • Audience Enhancement including
    Prosepecting for new relevant users
    Re-targeting of non-converting users
    Re-engagement of inactive users

CAMPAIGN RESULTS

  • Increased the organic activation rate by over 300%

  • Achieved a download rate of over 30% for the inactive users