Case Study

Forge of Empires (FOE) was published in 2012 as the newest strategy online game by InnoGames and has since been one of the most successful browser-based games available.

InnoGames, known as a publisher of high quality titles such as the strategy game Tribal Wars and the Greek empire game Grepolis, is combining strategic game-play in an empire builder with excellent visual appeal. But excellent quality, however, is not the only thing unique about Forge of Empires: like all strategy games by InnoGames, a huge community has developed, bringing players from all over the world together.

  • Publisher

CAMPAIGN SETUP

Generating high volumes of paying users for an established free-to-play browsergame by defining and targeting a specific audience.

CAMPAIGN OBJECTIVES

  • Increase number of registration

  • Establish an ongoing ROI positive UA campaign

PRODUCTS AND SERVICES USED

  • Direct Affiliation Partners

  • In-House Media Buying Team

  • CLV Tool

Campaign Results

  • Increased the traffic volume by over 100% in less then two months

  • Achieved an ROI positive campaign from the first month on

  • Established new ongoing traffic sources